Every Monday, I will send you a real insight from the fight business world. This newsletter is for fighters, coaches, promoters, investors, brand builders, and anyone serious about carving a real place in combat sports.
Inside the Brutal Business of Professional Fighting (NEW VIDEO)
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Hey Friend, Most fight promotions burn through six figures before learning this hard truth: Nobody cares that you exist. Not the fighters. Not the fans. Not the sponsors. Here's what kills new promotions:
The ones that survive? They stop copying and create their own category. I just dropped a video covering the 5 brutal realities of starting a fight promotion — the stuff that costs people hundreds of thousands to learn the hard way. Watch it here: Whether you're a fighter, promoter, or investor — this is the reality check nobody else will give you. |
3 Minute Fight Week
Every Monday, I will send you a real insight from the fight business world. This newsletter is for fighters, coaches, promoters, investors, brand builders, and anyone serious about carving a real place in combat sports.
The UFC announced the White House fight card. Topuria vs. Gaethje headlines. Pereira chasing a third belt. Six fights on the South Lawn on June 14th — Trump's 80th birthday. $60 million budget. 85,000 people expected on screens at the Ellipse. No Jon Jones. No Conor McGregor, yet. The internet decided the UFC underdelivered. I think they missed the point entirely. What actually happened in those negotiations When the $60 million budget leaked, every big name in the sport started doing math....
Few weeks ago I came across something that stopped me mid-scroll. A guy named Brandon Soo Hoo — actor, martial artist, storyteller — put on a martial arts event at a warehouse in LA. It was called Sundown 001. Five fights, a night market, music, food, art. And an energy that felt nothing like anything else in combat sports right now. I watched their content. I went to their website. And I thought: this is it. Not "this is perfect." But "this is the blueprint." So let me tell you exactly what...
A few weeks ago, Netflix confirmed its first MMA event. Ronda Rousey and Gina Carano headline. Francis Ngannou in the co-main. Mike Perry vs Nate Diaz has just been announced. Promoted by MVP — Jake Paul's company. Say what you want about the matchups. The infrastructure around this is real. For years, smaller players tried to build a superfight circuit outside the UFC. It never worked. The names weren't big enough, the platform wasn't there, and the money couldn't compete. What Netflix is...