Before we get into fight business — a personal moment. I hope you'll don't mind.

I'm Hungarian. Born and raised. Yesterday, Péter Magyar's Tisza Party ended Viktor Orbán's 16-year government in a landslide — the highest voter turnout in Hungary's post-Communist history. I welcome the change, and I'm proud of the Hungarian people.

Orbán did real things for sport in Hungary. Infrastructure, investment, visibility — that part is fair to acknowledge. But he and the boys ran a corrupt government that hollowed out the middle class, punished merit, and rewarded proximity to power over talent and hard work. He divided the country by always giving people an enemy that wanted to destroy Hungary, destroy its values, destroy its way of life. Everything was fueled by fear, not love. Hungary became one of the poorest countries in the EU on his watch, and the people who paid the price were the ones who had nothing to do with the machine.

Three and a half years ago I moved to the US with my wife and kids. Combat sports and entertainment is where the industry lives. But staying was also shaped by the feeling that Hungary had no room for people who wanted to build something on their own terms. If you weren't connected to the right people, you were competing with one hand tied behind your back.

My family and friends are still there. I wish I was with them last night. I represented Hungary for 16 years in the National Team and won a World Karate Championship for Hungary. I know what it means to wear that flag and fight for something. Yesterday, the Hungarian people showed that same courage — and I couldn't be more proud of them.

Now — back to the sport.

Combat Sports Has No Factory. Here's What That Actually Costs.

Last week I introduced the frame: combat sports is the fastest-growing sport in the world, and it has no permanent home.

This week I want to go deeper — because the problem isn't just one thing. It's three problems stacked on top of each other, and they compound.

The Cost Problem

Every time a promoter runs an event in a borrowed venue, they're rebuilding the entire production infrastructure from scratch. The power configuration is wrong. The cable runs don't exist. The sight lines were designed for basketball. The rigging points aren't where you need them.

Broadcast production in non-dedicated venues runs $30,000 to $150,000 per event. That's not the talent. Not the venue rental. That's purely the cost of making a space work for a sport it wasn't built for.

Multiply that by 30 events a year. Then multiply it across an industry with 62 promoters in Florida alone — the majority with no permanent home. You're looking at an enormous collective tax that the sport pays every single cycle, and gets nothing permanent in return.

The Brand Problem

The venue is part of the brand experience. Always.

When you put a world championship fight in a ballroom, a hockey rink, or a convention center, the environment communicates something — and it's not "this sport belongs here." The set dresses it up. The lighting helps. But the ceiling, the floor plan, the acoustics — they all belong to someone else's event. Your brand is a guest in someone else's room.

The Hard Rock Cafe didn't become a global brand by renting different restaurant spaces in every city. It built the room. The room became the brand. The brand compounded over 30 years into something worth billions.

Combat sports keeps renting the room.

The Content Problem

This one is underrated and almost nobody talks about it.

When you don't have a permanent home, your content infrastructure resets to zero every event. No fixed camera positions. No permanent broadcast booth. No institutional knowledge baked into the room itself.

Every event produces content in a slightly different environment — different acoustics, different angles, different energy. You can't build a recognizable visual identity when the room keeps changing. The content gets consumed and disappears instead of stacking into something with compounding value.

The building isn't just where the event happens. It's where the IP gets made. If you don't control the building, you don't fully control the IP.

Three problems. One solution. I'll get to that soon.

Best, Adam

P.S. — SKOVAX is open for limited new clients. If you are in the fight game and need support, that's what we do at skovax.co​

P.P.S. — Full archive of the Newsletter HERE​