Hey, it’s Adam. This one is off the usual track. Most of you don’t know I trade and invest. Stocks, options, and a few others, for over ten years now. When I ran leagues, I had much less time for it, but I never stopped watching the markets. The last few weeks have been rough. So has the last year, and not only in the markets. I’m not getting into politics here. But I keep noticing the same pattern in my trading account and in the fight business, and I wanted to write it down. The stomach,...
6 days ago • 3 min read
What Sundown got right the second time. Hey, it’s Adam. Back in March I used Sundown as my case study for how I’d start a fight promotion today. Culture over combat, mystery, lean costs, a look nobody else had. On October 10 they ran Sundown 2 in Los Angeles. I only saw what came through my feed, which matters, and I’ll come back to it. But even from a distance, it was clear they learned from the first one. This isn’t a Sundown issue. It’s about the question every small promotion should...
13 days ago • 5 min read
Try 3MF Daily Hey, it’s Adam — quick one. I built a daily version of this: 3MF Daily, every morning, three minutes, free. Today’s edition is below, exactly as subscribers see it: In today’s edition: Ryan Garcia vs Teofimo Lopez are in advanced talks for a Q1 unification. Plus: BKFC postpones its Belgrade show, and the sector bounces back. 3MF DAILY The fight business in 3 minutes, every morning. FRIDAY, OCTOBER 16, 2026 🥊 The Main Event Garcia vs. Teofimo in advanced talks — a Q1 welterweight...
17 days ago • 5 min read
Hey, it's Adam. A super important lesson I learned about media and business didn't come from running a fight promotion. It came from a YouTube course. When I started my channel, I paid for a YouTube course. It cost more than I'd like to admit, and it was worth every penny. Not only for YouTube, but for what it taught me about content, marketing, and sales in general. I'll be honest about the results. My channel numbers aren't good. That's not on the course. The playbook was right; my...
26 days ago • 6 min read
Hey, it's Adam. In the last issue, I wrote that the order has flipped. The audience comes first, the promotion second, and the promoter is often a bigger draw than the people he promotes. That's true. It's also the sentence that ruins a lot of promotions, because people read it as permission. So here's the part I left out. The face of a promotion is a job, not a status. The test is simple. Does the face serve the product, or does the product serve the face? Where this comes from. Boxing wrote...
about 1 month ago • 6 min read
That was a signal, not just a launch. Hey, it's Adam. I was at the Ki MMA reveal in New York on Monday night. Thank you to Rich Chou for the invite. Congrats to Scott Coker and the team on the event; a lot of work went into that day, and it showed. I walked in this amazing venue, saw the ring and the branding, and read K1 MMA. Then I saw Fedor there, and it reminded me of M-1. I thought, okay, K1 MMA, that is a twist I was not ready for. Then I got to my friend Rich, their VP of talent and...
about 2 months ago • 9 min read
We have an identity and an integrity problem. Hey, it's Adam. Saturday night, I'm on my sofa scrolling Instagram. IBF world heavyweight title fight in the UK, BKB bare-knuckle in Florida. A boxing freak show in Orlando. BKFC in Boston. Pro boxing somewhere else. And I couldn't tell you which was which. Same ring. Same ropes. Same ringside angle. Rainbet in the same corner. I had to check the account handle to know what I was looking at. That's friction, on a platform where people decide in...
2 months ago • 3 min read
Fighting is the highest-stakes live experience in entertainment. Nothing else is close.A concert is a performance. A basketball game is a game. A fight is two people agreeing to hurt each other in front of you.That's what every other live product is trying to fake.The experience economy is booming right now because people are done with screens. Searches for in-person events are at all-time highs.People are chasing rooms instead of feeds. And combat sports delivers the most intense version of...
2 months ago • 1 min read
Hey, it's Adam.A few weeks ago I argued the IRL economy is coming for combat sports. That people are drowning in AI slop and paying for things that can't be faked, and nothing delivers that like a live fight. I still believe it. But I found something that says the exact opposite and I can't stop thinking about it. Anonymous buildings across Eastern Europe host fake teams that play 24 hours a day, 365 days a year, to an empty room. Table tennis, floorball, water polo, four on four soccer....
3 months ago • 3 min read